MKT 315 Topic 8 Discussion Question 1
Course : Exam Preparation for GCU Students
Contributed : Debbie Mitchell
- $10.00
Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.
