MKT 315 Topic 7 Discussion Question 2
Course : Exam Preparation for GCU Students
Contributed : Debbie Mitchell
- $10.00
Watch the video "Advertising, Sales Promotion, and Public Relations." Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.
