MGT 325 Topic 4 DQ 2
Course : Grand Canyon
Contributed : C. Thomas
- $15.00
Topic 4 DQ 2
Description:
Review the case analysis on glocalization, "Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works," located in the topic Resources. Euro Disney (now Disney Paris) opened in 1992. Within days the organization realized that the workforce was quitting en masse, levels of attendance were only 10% of what was expected, and Disney's stock price was plummeting. What was the role of ethnocentrism in the downfall? How could it have been avoided?
