Media Plan and Budget
Course : General
Submitted : Uploaded 2023
Contributed : Misty
- $10.00
Media Plan and Budget
Objective’s
- Increase the enrollment in United Healthcare Plans during the campaign period.
- Higher Enrollment Numbers: It would be essential to measure and keep track of the new enrollments in United Healthcare Plans during the marketing campaign.
- Conversion Rate: Measuring the portion of leads collected through the campaign that lead to the successful enrollment as a member.
- Increase customer engagement as well as satisfaction within the United Healthcare Services.
- Customer Satisfaction Scores:
Regularly survey customers to gauge their satisfaction on the company and services provided and track these scores of satisfaction longitudinally.
- Retention Rate: Calculate the amount of customers that renew their plans after initial enrollment.
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